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Jumpdog Marketing was founded with one driving philosophy: There are hundreds of auto repair shop owners across the country who are operating cutting-edge, progressive operations. But in many cases, they don’t have the need or the budget for a full-time marketer. Most marketing agencies and consultants don’t “get” the industry, thinking that new clients will come in droves if you entice them with a free oil change. And too many automotive marketing companies offer generic, cookie-cutter products.

We firmly believe that you need and deserve customized, strategic marketing that supports your auto repair brand, conveys your unique message and, most importantly, makes the phone ring. We’re here to provide the benefits of an in-house marketing team at a fair price. Jumpdog can deliver the action-oriented campaigns you need to attract and keep quality clients. And we promise: No cookie-cutter marketing. Ever.


Meet our Team

Angi Semler Welch, President & Founder

Angi Semler Welch of Jumpdog MarketingAngi has nearly 20 years experience in the automotive aftermarket, including a decade in the trenches of two leading auto repair facilities and five years in the collision repair industry. In addition to her marketing expertise, she has extensive experience in fixed operations and behind the service counter at multi-million dollar service operations. She understands car count and average repair order, the importance of stellar customer service, and the challenges today’s shop owners face in turning a profit. She also recognizes the important role marketing and client relationship management plays in a company’s success. Angi founded Jumpdog Marketing to provide the country’s leading auto repair businesses with a marketing partner who can produce tangible results—more phone calls, more car count, more revenue.

As a marketer, Angi is an expert at developing and managing print and digital campaigns that bring in new clients keep your current clients coming back. This includes direct mail, web site development, search engine optimization, newsletters, email marketing, search engine marketing, and social media. She’s organized numerous special events and rebranding campaigns, and she takes a special interest in client retention and relationship building.

Adding to her industry experience, Angi has an MBA from Loyola University of Chicago with concentrations in Marketing and Entrepreneurship. She also holds an Automotive Technology degree from Vale Tech (now Wyoming Tech) near Pittsburgh, PA and a journalism degree from Kent State University.

When she’s not running Jumpdog, you may find Angi with her family, training for a half marathon or spending time on the Chicago lakefront. Angi is a board member for Traffick Free, an anti-human trafficking organization, and co-founder of the NAWBO Ravenswood Business Roundtable.


Tad Lucas, Vice President

Tad Lucas Vice President Jumpdog MarketingTad Lucas joined Jumpdog in June 2016. He brings extensive experience and knowledge in fixed operations of the independent automotive repair industry, and he is looking forward to bringing fresh ideas to Jumpdog’s clients.

Tad has been in the automotive aftermarket for nearly 35 years—cutting his teeth on customer service back in the days of the full-service gas station. Most recently, he was General Manager of Hubbard Woods Motors in Winnetka, IL. He worked side-by-side with the principal of the company to develop and implement strategies for business growth and diversification. During that time, he was also involved with the Independent Automotive Professionals 20 Group (IAP20), where he held three positions on the executive committee.  Tad is also an ASE Certified Service Advisor.

Separately, Tad has a love of almost anything having to do with being on the water. This includes extensive sailing with Long Island University’s Semester at Sea Program, two races to Mackinaw Island, fishing and swimming. Tad graduated from Drake University in 1986 and is presently raising two boys with his wife in the northern suburbs of Chicago.


We take our social responsibility seriously.

When you choose Jumpdog, we’ll make a donation to spay/neuter one homeless pet. Find out more.